Dalmia Cement Bharat Ltd. celebrates 7th brand launch anniversary in NE region

Guwahati, Jan 13:Dalmia Cement (Bharat) Limited, a leading Indian cement major and a subsidiary of Dalmia Bharat Limited, celebrated their seven years of presence in the North East region amidst business partners, employees and various distinguished guests.

The Future has always continued to drive & inspire all at Dalmia Cement – and the actions that are committed to ‘today’, are pivotal in creating the world as we would like to see it. With this context the 7th Brand Anniversary for Dalmia Cement in the North East, has a theme for this year as ‘Future Forward’, a theme which perfectly blends in with the company’s brand positioning – Future Today.

As a part of the celebrations, Dalmia Cement organized its Annual Dealer Conference with its key Business Partners over a 3-day/2-night multi-faceted conference in Kolkata with an aim to provide the business partners with a foundation for Future Business Growth via an intensive training on Business Finance. The conference also aims at rejuvenating their minds using sessions conducted by experts from the field of Mental Health & Wellness.

This conference provides a platform to recognize and reward exceptional business performance, their efforts and results all through the seven year journey over an evening of celebrations; and prepare the foundation of the next phase of growth by inviting and enabling the partners to unleash their full potential in the business.

Speaking at the event, Mr.UjjwalBatria, COO, Dalmia Cement (Bharat) Ltd. said,”We are delighted to have completed seven years of business operations in the North East. Dalmia Cement is globally recognised for producing the world’s greenest cement, and has been synonymous with path-breaking innovations in manufacturing Cement for 80 years now.

In 2019 Dalmia Cement unveiled a new brand identity and positioning- ‘Future Today’ which recognizes Dalmia Cement’s technological innovation in manufacturing cement and its pioneering efforts in nation building. With that focus, we have been able to establish ourselves as the market leader in the region. I would like to thank all our business partners, employees and various stakeholders for being a part of this memorable journey and enabling us to achieve greater heights.”

Mr. Sunil Aggarwal, Executive Director, Dalmia Cement (Bharat) Limited said,“It has been an incredible journey for all of us atDalmia Cement (Bharat) Limited, as the company completed seven years of business operations in the North East region. With Dalmia Cement completing seven years, we reaffirm our commitment to the region, and will further build on our promise of exceeding consumers’ expectations. I am thankful to all our business partners for their relentless support and trust on the brand that has helped us grow in the past seven years.”

A major highlight of the event was the Young Achievers Award (YAA), a property by DalmiaCement thathas been instrumental in appreciating and highlighting young performers from varied fields like sports, arts, culture, film making, journalism, ecology, environment amongst others. It aims atpromoting the youth of the region, recognizing and felicitating them. It has always been the company’s endeavour to nurture young performers and project them as role models.

Dalmia Bharat Cement was launched in North East on 12th January 2013. Every year since then this day is celebrated as the brand launch anniversary to strengthen the sense of loyalty with its channel partners, to infuse a sense of pride and bonding with the brand and to associate with the young people of North Eeast and offer them a platform which shall be an inspirational for the youth.

Dalmia Cement, with a key focus on the North East region has been playing a critical role in the development of the region. Its association for key marquee projects like BhupenHazarikaSetu (Dhola-Sadiya Bridge) the largest road bridge in Asia;Bogibeel Bridge, the largest Rail and Road Bridge in India and the Advanced Landing Grounds in Arunachal Pradesh,has enabled them to become the preferred cement brand in the region. With their 4 strategically located plants in Assam and Meghalaya has helped them supply the best quality cement to the entire North Eastern region.

Dalmia Cement (Bharat) Limited (DCBL), a subsidiary of Dalmia Bharat Limited (BSE Code: 542216|NSE Symbol: DALBHARAT and listed in MSE), is a leading player in the cement manufacturing segment and has been in existence since 1939. Dalmia Cement is the only cement company in the world to have the lowest carbon footprint.

Dalmia Cement was the first Indian company to join RE100, and the first company in the world to join both EP100 and RE100 – showing real business leadership in the clean energy transition by taking a joined-up approach. With a growing capacity, currently pegged at 26.5 MnT, Dalmia Cement is also the fourth largest manufacturing capacity in India.

Spread across nine states and 12 manufacturing units, the company is a category leader in super-specialty cements used for oil well, railway sleepers and air strips and is the country’s largest producer of slag cement. Dalmia Cement has also partnered with International Finance Corporation to promote sustainable business.

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