“Ten Election Roadshows buzzing with excitement” held different part of the state

Shillong, February 13: The Election Commission through the Chief Electoral Officer, is going all out to talk about democratic responsibilities associated with voting. The office did this with ten Road Shows covering ten towns on  ten market days in collaboration with RedFM and reaching out to hundreds of future voters  in the run up to the February 27th Election day. The roadshows that lasted for two weeks now, were highly participative and successful drawing in good crowds from a cross section of the voting public in all the markets where they undertook the roadshow.

The towns and villages covered include Jowai, Nongstoin, Mawkyrwat, Mairang, Nongpoh, Khliehriat, Smit, Umsning, Pynursla and Dawki. The road shows employed arts, wit, humour and songs to talk about the four verticals that are the key focus of the Election Commission’s SVEEP programme that include Enrolment & Voting, EVM-VVPAT, Informed Ethical Voting and Millennium voters.

Chief Electoral Officer, F.R Kharkongor said, “We’ve witnessed that road shows have emerged as a highly effective way to reach out to the voters while combining elements of music and humour to highlight and drive home key messages on the threshold of elections. In a place where music is naturally embedded into the psyche and social life of the people here, the music engagement remains vital and relevant for capturing and sustaining the attention of the electorate

“The District administrations have been effectively roped in to provide support to the road-show teams and have contributed very meaningfully. With the buildup in the momentum of public excitement, Meghalaya is on track and poll ready” the CEO added.

On 7th February, hundreds of passers-by stopped to witness the road show in Nongpoh and Umsning. RedFM RJ Ray said, “We’ve been on the road for the last two weeks and promote the events on air too. The response has been natural and upbeat, as people, from various sections of society enthusiastically came forward to try their hand on the VVPAT machine. Besides, the lyrics of the songs have convincingly called people to vote responsibly and ethically”.


The RedFM RJs held the roadshow by publicly engaging with the floating audience, most of them young people. The roadshow also witnessed artistes singing a Phawar, where self-written songs that talked about EVMs and VVPAT were sung. At Nongstoin, Mairangm Nongpoh and Umsning, the songs of Phawar star Pynshai Lyngdoh from Mawngap and Jose Thongni from Nongstoin,– thoroughly engaged the crowd during the roadshows. Besides, hip-hop artiste Yaki Myrthong had rendered a power-packed piece in Smit town.


CEO’s representative Mr. I.Z Wreang spoke briefly about the advantage of EVM-VVPAT machine in all venues. The roadshows were held were held alongside the democracy truck full of information and education materials from the election branch of the respective DC offices. The SVEEP song Tarak Tak Tak by Summersalt and various artistes was also played many times to attract the crowd. Through out the event, there were cross-cutting messages on informed ethical voting.

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