Shillong, March 19: Meghalaya Ginger is now for sale in Dubai Market , a team of four officials from the Department of Agriculture and Farmers’ Welfare, Government of Meghalaya and eight farmers from the State recently participated in a Market Exposure Visit to Dubai from 16th to 18th March.
This visit was organized by the Meghalaya State Agricultural Marketing Board (MSAMB) and followed the first-ever sea shipment of 15 tons of organic ginger from Meghalaya to Dubai This exposure visit aimed to equip farmers with a deeper understanding of global market dynamics, pricing strategies, and marketing techniques to enhance their competitiveness in international markets.
The initiative embodies the vision of the Hon’ble Chief Minister of Meghalaya to uplift the agriculture sector by unlocking global market access, empowering farmer collectives, and forming strategic alliances.
This initiative is part of the state’s broader mission to create sustainable growth, ensuring that Meghalaya’s farmers thrive in a globally competitive environment. The delegation included officials, Smt. Batrity M. Umlong, Director of Horticulture.
Mr. Siljang Sangma, Manager, Meghalaya Small Farmers’ Agri-Business Consortium (MGFSAC); Smt. Salma Gabil Momin, Assistant Director of Horticulture, North Garo Hills; Mr. Ikbal Hussain, Deputy Project Engineer, MSAMB.
Smt. Nikse T Sangma, Marketing Executive, Garo Hills region Farmers and representatives from farmer collectives who participated in the visit included Mrs. Edildoris Suphai and Mr. Revistar Kharumnuid from the Eastern Ri-Bhoi Farmer Producer Company, responsible for successfully completing the 15MT organic ginger consignment.
Mr. Teiborlang Chulet and Mr. Leo Shadap from Narwan IVCS, , Mrs. Ibalahun Thangkhiew from Jirang Farmer Producer Company, Ri Bhoi, and Mr. Joseph Sangma and Mr. Grickson Sangma from Gabil Rongmil IVCS, East Garo Hills.
Empowering Farmers through Visionary Initiatives of the Government of Meghalaya The Government of Meghalaya has been at the forefront of transforming the state’s agriculture landscape through a series of comprehensive programs that cater to the needs of farmers and ensure long-term economic stability.
FOCUS Farmer’s Collectivisation for Upscaling Production and Marketing Systems, a flagship initiative aimed at consolidating farmers into collectives, providing working capital, and enhancing their bargaining power in the market. This program has empowered farmers to secure better prices and establish stronger market networks.
CM FARM+ Farm-input support for Area-expansion, Rejuvenation and Production Management, focuses on expanding cultivation areas and increasing the productivity of high-value crops like pepper, cinnamon, large cardamom, cashew, pineapple, coffee, and cocoa through advanced agricultural techniques.
Ginger Mission and Spice Mission: These initiatives have been pivotal in augmenting production, exploring value addition, and promoting Meghalaya’s unique spices and ginger to high-value markets.
Meghalaya State Organic Mission, Aims to enhance organic certification, aggregation, and branding, ensuring that Meghalaya’s organic produce garners premium prices in global markets. Dubai Visit Highlights, a Milestone in Market Outreach 17th March 2025.
Visit to Aweer Market, Dubai The delegation visited Aweer Market, a prominent wholesale marketplace, to observe trade operations, pricing strategies, and product positioning. Insights were gained into how agricultural products are marketed and valued in the competitive UAE market.
Discussions with traders and wholesalers provided valuable knowledge on consumer preferences, pricing dynamics, and market expectations. 17th March 2025: Showcase at Our Wellness Village Café, Sahara Centre, Sharjah Meghalaya’s farm products were showcased to a diverse audience of United Arab Emirates (UAE) consumers, business leaders, and retailers, creating significant interest in the region’s rich agricultural diversity.
The display included organic ginger, turmeric, honey, and other niche products that reflect the state’s unique agro-climatic conditions and traditional farming practices. Enthusiastic sampling sessions allowed visitors to experience the distinct flavors and premium quality of Meghalaya’s organic produce, sparking curiosity and appreciation.
Key buyers, including representatives from retail chains, importers, and hospitality sectors, engaged in discussions with the delegation to explore potential collaborations and sourcing opportunities.
The showcase not only highlighted the export potential of Meghalaya’s agricultural products but also provided valuable insights into the preferences and demands of the UAE market, opening pathways for future trade linkages. 18th March 2025.
Promotional Event at Lulu Hypermarket, Silicon Oasis, Dubai A historic moment unfolded as the first-ever sea shipment of 15 metric tons of organic ginger from Meghalaya arrived in Dubai, facilitated by the Eastern Ri-Bhoi Organic Farmer Producer Company.
This achievement has opened avenues for enhancing the efficiency and scale of agricultural exports from the state. The delegation engaged in productive meetings with trade partners to expand export volumes, explore new product categories, and establish sustainable trade collaborations.
As part of the initiative, a promotional event was organized at Lulu Hypermarket, Silicon Oasis, Dubai, where farmers had the opportunity to witness their products displayed alongside international brands. The experience exposed them to global standards of branding, packaging, and labeling, providing valuable insights into international market dynamics.
Strategic Partnerships for Lasting Impact The Government of Meghalaya has collaborated with leading market players to strengthen its agricultural export framework, Lulu Group International: A trusted partner in expanding Meghalaya’s market reach in the UAE and promoting its GI-tagged and organic products.
National Cooperative Organics Ltd. (NCOL): A collaborator in enhancing organic certification, aggregation, and value addition. Mother Dairy Fruits and Vegetables Pvt. Ltd.: Partnering to streamline supply chains, explore diversified markets, and promote Meghalaya’s niche produce.
With its continued focus on organic agriculture, expanded certifications, and investments in value addition, Meghalaya is steadily positioning itself as a significant player in India’s agri-export sector.
These efforts not only boost the global visibility of Meghalaya’s agricultural products but also create sustainable, high-value market opportunities for its farmers. The Market Exposure Visit to Dubai showcases the state’s dedication to strengthening its agricultural sector through strategic marketing interventions and the establishment of modern food processing units.
This combined approach is expected to enhance market access, increase farmer incomes, and build a resilient agricultural economy for the state. S/d Commissioner and Secretary to the Government of Meghalaya Department of Agriculture and Farmers Welfare.
