Guwahati, Jan 12: Northeast India’s largest dairy cooperative, Purabi Dairy, celebrated pre-Magh Bihu at its dairy processing plant in Panjabari, Guwahati on Monday, marking a year of strong growth, wider farmer participation and expanding presence across Assam’s dairy landscape.
Addressing media persons during the event, officials of the West Assam Milk Producers’ Cooperative Union Ltd (WAMUL) highlighted that Purabi Dairy has grown from strength to strength over the past year, registering significant increase in milk production and procurement, along with steady expansion of its cooperative network.
The number of Dairy Cooperative Societies (DCS) under Purabi has increased during the year, while the cooperative dairy system has also strengthened considerably in Upper Assam, bringing more farmers into the organised dairy fold and ensuring stable income opportunities at the grassroots level.
“Purabi Dairy’s focus has always been farmer-first growth. By strengthening procurement systems, expanding our cooperative base and improving market access, we are ensuring that dairy farming becomes a more reliable and sustainable livelihood for thousands of rural families across Assam,” WAMUL Managing Director Sameer Kumar Parida said.
During the year, Purabi Dairy also expanded its product portfolio with the launch of Purabi Traditional Indian Sweets, receiving encouraging response from consumers. Value-added products such as flavoured milk and ice cream continue to witness strong demand, while longer shelf-life products like UHT milk have enabled Purabi to reach newer and more distant markets.
With a stronger distribution network, Purabi products are now available across a wider geography, ensuring consistent supply and improved consumer access. In Guwahati, several new Purabi Milk Booths were opened during the year under partnership initiatives with Assam State Transport Corporation (ASTC) and Guwahati Metropolitan Development Authority (GMDA), further strengthening last-mile delivery and local entrepreneurship.
Officials reiterated that while consumer outreach has expanded, Purabi’s core mission remains strengthening the rural economy. Continuous capacity building, assured procurement, timely payments and technical support are helping farmers improve productivity and income stability.
Looking ahead, Purabi Dairy is preparing for the next phase of infrastructure expansion with new milk processing plants coming up in Silchar, Jorhat and Dibrugarh, which will further boost local procurement, reduce transportation costs and support region-specific dairy development in Barak Valley and Upper Assam.
The pre-Magh Bihu celebration on Monday featured traditional Assamese food items prepared using Purabi dairy products, along with cultural performances, creating a festive atmosphere reflecting the harvest spirit of the season. Media persons and guests appreciated the cooperative’s consistent role in linking rural producers with urban consumers through a transparent and farmer-centric model.
As Magh Bihu marks gratitude for the harvest and hope for prosperity, Purabi Dairy reaffirmed its commitment to building a stronger, self-reliant dairy ecosystem in Assam — one that benefits farmers, strengthens rural livelihoods and delivers quality nutrition to households across the state.
