Shillong, April 7, 2026: The Oriflame Presents Whosthat360 Northeast Influencer Yatra officially commenced today in Shillong, marking the launch of a first-of-its-kind influencer and beauty campaign spanning 13 cities across Northeast India. The journey will culminate in a grand finale at the WhosNext Regional Influencer Awards in Kolkata on May 10, 2026.
The opening activation was hosted at Lady Keane College, where more than 500 students and local influencers participated in an engaging lineup of activities. These included live beauty masterclasses, skincare workshops, creator auditions, and immersive product experiences—all powered by Oriflame Sweden’s Beauty and Wellness Partner Truck.
The Yatra is designed to empower creators, students, and women across diverse categories including beauty, fashion, food, travel, wellness, and lifestyle. Following Shillong, the campaign will travel to : Agartala, Aizawl, Dimapur, Kohima, Guwahati, Nagaon, Dibrugarh, Itanagar, Darjeeling, Siliguri, and Durgapur, before concluding in Kolkata.
At the core of the Yatra is WhosthatNEStar, an open talent platform inviting individuals—singers, dancers, comedians, spoken word artists, and content creators—to showcase their abilities.
Top performers from each city will be shortlisted, with the ultimate winner earning a coveted spot at the WhosNext Regional Influencer Awards. The finale will bring together over 200 leading digital creators, brand partners, and media representatives from across the region.
Commenting on the initiative, Sanjay Kumar, Vice President – Marketing, Operations, Product & Partnerships, said:
“The Northeast has always been a treasure trove of stories, talent, and culture—one that the rest of India is only now beginning to truly discover. Through the Northeast Yatra, we are not just travelling across the region; we are creating a platform where authentic voices gain meaningful visibility, leading to real opportunities. Oriflame’s shared belief in empowerment makes this partnership both natural and impactful.”
“At Oriflame, we believe in empowering individuals to create their own path. This collaboration with Whosthat360 allows us to connect directly with communities—especially women—offering them opportunities to explore entrepreneurship and flexible income through high-quality products. The Northeast Yatra is a significant step in making our vision more accessible and impactful.”
Whosthat360 is India’s first and fastest-growing influencer content platform, covering news, milestones, and developments across the creator ecosystem. The platform is known for its large-scale IPs such as the WhosNext Influencer Awards and the National Talent Hunt, making it a key destination for everything related to India’s creator economy.
Founded in 1967, Oriflame is a global beauty and wellbeing company operating in over 60 markets. The company offers a wide range of high-quality skincare, cosmetics, fragrances, personal care, and nutritional products.
With a modern social selling model, Oriflame empowers over 3 million Beauty Entrepreneurs worldwide through a flexible micro-entrepreneurship approach. Recognized as a European Climate Leader by the Financial Times and Statista for five consecutive years, Oriflame continues to drive sustainability and community impact globally.
In India, Oriflame remains committed to enabling women’s financial independence while promoting holistic wellbeing.
