Railway stations across Northeast showcasing local and indigenous products for Marketing 

Maligaon, May 15: The Ministry of Railways has launched ‘One Station One Product’ (OSOP) scheme over Indian Railways with objectives to promote ‘Vocal for Local’ vision of the Government of India, provide a market for local/indigenous products and create additional income opportunities for the marginalised sections of society.

Under the scheme, OSOP outlets at railway stations are allotted for showcasing, selling and giving high visibility to indigenous/local products specific to that place or indigenously grown in the area.

 Under the jurisdiction of NFR, 107 OSOP outlets are functioning as on 10th May, 2023 spreading over 36 railway stations across Assam, 33 in West Bengal and 01 in Arunachal Pradesh. All the stalls are showcasing and marketing varieties of distinct and invaluable products which are locally manufactured.

Some major stations include Guwahati, Dibrugarh, New Tinsukia in Assam, New Alipuduar, New Jalpaiguri in West Bengal. A variety of Assamese pitha, traditional Assamese Gamosa, traditional Rajbongshi Dress, Jhapi, Local textile, Jute Products (Cap, Gamosa, Doll), handloom as well as other local food products are catching the attention of passengers.

Besides providing an exposure to indigenous culture and traditions, OSOP brings a drastic change to the life of the vendors and their families. OSOP scheme had created a financial security for the families of vendors who are running the OSOP outlets.

Smt. Sumari Narzary, proprietor of one of the OSOP outlet at Guwahati station, expressed her satisfaction and thanked Government of India and Railway Ministry for providing them a source of livelihood as well as a platform to display their culture and traditions. The scheme has helped in uplifting local economy.

The pilot of the scheme was started on 25.03.2022 and as on 01.05.2023, 728 stations are covered with 785 OSOP outlets in 21 States and 3 Union Territories across the country. These OSOP stalls are designed through National Design Institute for uniformity. Cumulative direct beneficiaries from March, 2022 till 01.05.2023 is 25,109.

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