Guwahati, January 18: In a remarkable achievement, Assam’s favourite Purabi Dairy has recorded sales of over 2 lakh litres of milk and milk products per day during this Magh Bihu.
The record achievement marks a significant milestone in the dairy’s journey, reflecting the growing trust and preference of consumers for Purabi products. This surge in sales during Magh Bihu highlights the brand’s strong market presence and its ability to meet the heightened festive demand.
The dairy cooperative on Friday said that it achieved 35% higher sales volume as compared to last year’s Magh Bihu. The curd sales grew by a whopping 70% this year, underscoring the trust of the people of Assam. In the same period, cream sales also increased by 40% as compared to last year.
“We are happy to note that the people of the state love our products which are in fact made from milk produced by the farmers of Assam. This success reflects our consistent efforts in ensuring quality and expanding distribution networks,” said Mr. SM Hussain, Marketing Head, WAMUL.
