Nongpoh, July 26: The SBI General Insurance, one of the leading insurance companies of India today initiated a year-long awareness drive for insurance in Nongpoh, Ri Bhoi. The launch event was inaugurated by Sujay Banerjee, IRDAI Member in the presence of local communities, government dignitaries and other IRDAI authorities.
The full day workshop not only covered initiation of a year long awareness campaign but also offered employment opportunities to the local youth in the insurance sector.
On the occasion, Pushan Mahapatra, MD & CEO, SBI General Insurance said, “Insurance is perceived as a complex subject with great deal of intricacies. This is due to inadequate understanding of insurance product offerings.
This campaign has been launched with the objective of breaking this mind-block and thereby heightening insurance penetration in the region. Moreover, we have also imparted knowledge on the rights and responsibilities of a policy holder.
With insurance penetration of 0.70%, Meghalaya requires special attention making this campaign pertinent. Presently, the product segments that contributes the most from this region are Motor (53%), Fire (24%), GPA (11%) and Health (8%). SBI General Insurance has been launching relevant and robust products through the year and aims at growing at a faster pace in North East.”
The yearlong awareness campaign has been phased out in four activities beginning with an inaugural session followed by a research program to reach out to local communities, educative sessions through school contact programs, engagement through workshops in close to 300 schools, mandis, panchayats, colleges and local bodies and driving visibility program through wall painting, digital screens among others.
The luminaries present at the event included Pushan Mahapatra, MD & CEO, SBI General Insurance, Prakash Chandra Kandpal – Deputy CEO SBI General Insurance, Ramadevi – GM Comms IRDAI, Deputy Commissioner of Ri Bhoi, Additional Secy Of Govt of Meghalaya, Chief Secy of Govt of Meghalaya along with Officers from LIC & GIC and Mahendra Tripathi -Head, Legal, Compliance and Company Secretary.
SBI General Insurance Company Limited commenced its operations in the year 2010 and is a joint venture between State Bank of India and Insurance Australia Group (IAG).
The company offers a complete suite of products ranging from Motor, Health, Personal Accident, Travel and Home Insurance in the retail space and products like Aviation, Fire, Marine, Package, Construction & Engineering, Liability & Cyber Defence Insurance in the commercial space.
SBI General Insurance follows a robust multi-distribution model encompassing Bancassurance, Agency, Broking and Retail Direct Channels. Today, SBI General’s Distribution family includes over 21,000 IRDAI certified employees including the State Bank Group employees, and over 10,000 Agents to make insurance easily available even in the remote areas of the country.
SBI General Insurance has established its presence in nearly 24000 branches of State Bank Group. The company’s current geographical exposure covers 110+ cities pan India with a presence of another 350+ locations through satellite resources.
SBI General Insurance is currently serving three key customer segments i.e. Retail Segment (catering to Individual & Families), Corporate Segment (catering mid to large size companies) and SME Segment.
SBI General Insurance closed the financial year 2018-19 with a Gross Written Premium of Rs. 4717 cr at a YoY growth of 33%
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