Shillong, August 22: A Fashion Designing graduate from Pearl Academy of Fashion Rupert W. Lynrah from Meghalaya showcased his design at the 2nd edition of North East India Fashion Week in association held at Multipurpose Culture Centre from August 19 to 21, 2016.
Lynrah has been in the designing industry for the past 12 years. Prior to launching his own fashion label RWL Designs in Shillong, Rupert worked with Splash Fashions in Dubai for seven years. His collections at NEIFW represent his ethnicity and ethnic identity, a feature that is predominant in all of his designs.
“It is a collection where east meets west. I have tried to bridge the gap the traditional and the modern, thus creating a hybrid that fits for all in unison. It’s like taking your tradition and embellishing it to give it a modern identity. I want my designs to be worn by everyone, and that everyone should be able to relate to it,” he said
Hollywood/Bollywood actor Adil Hussain, Mr. Earth India 2011 and Mr. India International 2012 Opang Jamir, International pro-wrestler/ Director/Actor Koombang – The Storm, among others, walked the ramp of this illustrious fashion extravaganza.
About his participation in North East India Fashion Week, Rupert said, “NEIFW gives us designers a platform to foray into the competitive field of fashion design by showcasing our creativity and talent. Having said that, it is not just the designers, but also the weavers, artisans, entrepreneurs and buyers a chance to gather under one roof and find potential buyers and business opportunities.”
North East India Fashion Week is a concept created and implemented by Affluent Ray of Light (ARL) to promote weavers, designers and craftsmen of the region in the national as well as international market and to empower talent of northeast by providing them a networking opportunity and by facilitating buyers for their products.
The designers who showcased their collection over the three day gala fashion event were Arita Kashyap and Rohila Engtipi from Assam, Nana Gona, Milli Indira Dangngo, Techi Yapar and Minu Mara, jewellery designer Renu Logum from Arunachal Pradesh, Lalthabiki Chawngthu from Mizoram; Rupert W. Lynrah from Meghalaya; Gloria Ovung and Ongtiong Kichu from Nagaland; Archana Kabra from Rajasthan and Vanshala Mishra from Bihar.
Speaking on the grand success of the festival Chief Operating Officer and founder of Affluent Ray of Light, fashion designer Yana Ngoba said, “Northeast has an immense artistic potential. It is sad to see that weavers today are giving up their age old tradition in search of jobs which pays them better. With North East India Fashion Week we want to promote the weavers of the region who lives in disguise but are so important for the designers across the world. At NEIFW, our focus is to support weavers of Northeast and brilliant emerging designers. I understand the concept, hard work and dedication involved to create designs. We also offer weavers and designers the opportunity to retail through our online boutique connection and to showcase their designs in international platform and in dealing with manufacturers and buyers.”
